OpenX
The Programmatic Partner of Choice for the Open Web.
Overview
OpenX is a technology company that creates programmatic advertising marketplaces. It provides a supply-side platform (SSP) and ad exchange that connects publishers with advertisers. OpenX is committed to creating a transparent and high-quality advertising ecosystem, with a strong focus on people-based marketing and preparing for a cookieless future.
✨ Key Features
- Omnichannel SSP (display, mobile, video)
- Ad exchange
- Header bidding solutions
- Identity solutions (OpenAudience)
- Ad quality and traffic quality management
- Real-time reporting
🎯 Key Differentiators
- Strong commitment to traffic quality and transparency
- Focus on people-based marketing and identity solutions
- Fully cloud-based infrastructure on Google Cloud
Unique Value: A transparent, high-quality programmatic marketplace that connects publishers with premium demand and enables people-based marketing on the open web.
🎯 Use Cases (4)
✅ Best For
- High-quality programmatic marketplace for premium publishers
- Activating first-party data for publishers
- Ensuring high standards of ad and traffic quality
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers looking to buy ads directly
- Publishers with significant invalid traffic
🏆 Alternatives
Differentiates through a rigorous focus on quality and a forward-thinking approach to identity, aiming to build a more sustainable advertising ecosystem.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Standard tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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