PubMatic
The supply chain of the future.
Overview
PubMatic is an independent technology company that provides a sell-side platform for digital advertising. PubMatic's platform empowers independent app developers and publishers to control and maximize their digital advertising businesses. PubMatic’s cloud infrastructure platform for real-time bidding (RTB) and programmatic advertising provides a transparent and efficient solution for publishers to monetize their inventory across various formats and devices.
✨ Key Features
- Omnichannel monetization (display, mobile, video, CTV)
- Header bidding and OpenWrap
- Private marketplace (PMP) management
- Real-time analytics and reporting
- Audience data activation
- Ad quality and brand safety tools
🎯 Key Differentiators
- Owns and operates its own global infrastructure
- Transparent business practices and fee structures
- Strong focus on publisher-first solutions like OpenWrap
Unique Value: Empowering publishers to maximize their revenue with a transparent, independent, and omnichannel sell-side platform.
🎯 Use Cases (4)
✅ Best For
- Large-scale publisher yield management through header bidding
- Monetizing CTV and video inventory
- Creating and managing private marketplace deals
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers looking to buy ad space
- Very small publishers who may not meet traffic requirements
🏆 Alternatives
Offers greater transparency and control to publishers compared to the walled garden SSPs, with a strong commitment to open-source solutions like Prebid.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Standard tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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