Amazon DSP
Reach shoppers at scale, on and off Amazon.
Overview
Amazon DSP is a demand-side platform that allows advertisers to programmatically reach their audiences on Amazon sites and apps, as well as across the web through Amazon Publisher Services and third-party exchanges. It leverages Amazon's vast first-party data to help brands connect with relevant audiences and drive results both on and off Amazon.
✨ Key Features
- Access to Amazon's first-party audience data
- Programmatic ad buying
- Display, video, and audio ad formats
- Campaign management and optimization
- Reporting and measurement
- Self-service and managed-service options
🎯 Key Differentiators
- Exclusive access to Amazon's first-party shopping data
- Ability to reach audiences on Amazon's owned and operated properties
- Closed-loop measurement of ad performance to sales on Amazon
Unique Value: Leverage Amazon's unparalleled first-party data to reach and engage shoppers throughout their customer journey.
🎯 Use Cases (4)
✅ Best For
- Targeting in-market shoppers for specific product categories
- Retargeting users who have viewed or purchased products on Amazon
- Connected TV advertising on Fire TV
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses with no presence or sales on Amazon
- Advertisers with strict budget limitations for managed services
🏆 Alternatives
Provides unique access to Amazon's audience and measurement capabilities that other DSPs cannot offer.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Managed service tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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