Equativ (formerly Smart AdServer)
The Independent Ad Tech Platform.
Overview
Equativ is an independent ad tech company that provides a comprehensive platform for both publishers and advertisers. For publishers, it offers an ad server and SSP to optimize monetization. For advertisers and agencies, it provides a DSP to reach audiences across display, video, and CTV. Equativ is focused on providing a transparent and vertically integrated alternative to walled gardens.
✨ Key Features
- Ad Server for publishers
- Supply-Side Platform (SSP)
- Demand-Side Platform (DSP)
- Curation and private marketplace tools
- Connected TV (CTV) and video solutions
- Direct and programmatic deal management
🎯 Key Differentiators
- Vertically integrated platform (ad server, SSP, DSP)
- Independent and transparent
- Strong capabilities in CTV and video
Unique Value: An independent, vertically integrated ad platform that gives publishers and advertisers the control and transparency they need to succeed outside of the walled gardens.
🎯 Use Cases (4)
✅ Best For
- Providing broadcasters with a full stack for CTV monetization
- Enabling publishers to manage both direct and programmatic sales in one place
- Creating curated marketplaces for agencies
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Users looking for a simple, standalone tool for a single purpose
- Small businesses with very limited ad tech needs
🏆 Alternatives
Offers a more unified and seamless experience for managing both supply and demand compared to using separate, non-integrated platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Standard tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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