Tealium
The Customer Data Platform.
Overview
Tealium is a customer data platform (CDP) that connects your mobile, web, and other data sources for a single, unified view of your customer. Tealium's platform allows businesses to manage and activate their first-party data in real-time, with a strong focus on data privacy and compliance.
✨ Key Features
- Real-time Data Collection and Activation
- Identity Resolution (Visitor Stitching)
- Audience Segmentation and Management
- Data Governance and Privacy Tools
- Predictive Machine Learning
🎯 Key Differentiators
- Strong focus on real-time data and zero-party data capture.
- Vendor-neutral approach with a large integration marketplace.
- Transparent pricing model.
Unique Value: Provides a trusted, real-time customer data foundation that allows businesses to connect with their customers in more meaningful ways while respecting data privacy.
🎯 Use Cases (4)
✅ Best For
- Collecting and unifying customer data across web and mobile properties to create a single customer profile.
- Activating customer segments in real-time for targeted advertising and email campaigns.
- Managing user consent and data privacy preferences in compliance with GDPR and CCPA.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies without a need for real-time data activation
- Basic data collection and tagging
🏆 Alternatives
Often seen as more enterprise-focused with stronger governance features than Segment. It remains vendor-neutral, which is a key differentiator from CDPs offered by Salesforce or Adobe.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies by plan tier)
🔒 Compliance & Security
💰 Pricing
🔄 Similar Tools in Analytics & Data
Tableau
Interactive data visualization software focused on business intelligence....
Microsoft Power BI
A business analytics service by Microsoft that provides interactive visualizations....
Looker
A data platform that provides data access and self-service analytics....
Snowflake
A cloud data platform that provides a data warehouse-as-a-service....
Databricks
A unified analytics platform for data engineering, data science, and machine learning....
Qlik Sense
A data analytics platform that allows for free-form data exploration....