🗂️ Navigation
📁 Marketing Analytics
📋 Customer Analytics
🔧 SAS Customer Intelligence 360

SAS Customer Intelligence 360

Create personalized experiences that build loyalty and drive revenue.

Visit Website →

Overview

SAS Customer Intelligence 360 is an integrated marketing platform that helps businesses understand and engage their customers in a more personalized and meaningful way. It combines a customer data platform (CDP) with advanced analytics, marketing automation, and real-time decisioning capabilities. This allows marketers to create and deliver relevant experiences across all customer touchpoints.

✨ Key Features

  • Customer Data Platform (CDP)
  • Real-time Data Collection
  • Customer Journey Orchestration
  • Predictive Analytics and AI
  • Omnichannel Marketing Automation
  • Personalization
  • Marketing Performance Management

🎯 Key Differentiators

  • Powerful analytics and AI capabilities
  • Hybrid data architecture (cloud and on-premises)
  • Real-time decisioning engine

Unique Value: Turn customer data into intelligent, personalized experiences.

🎯 Use Cases (5)

Creating a unified customer profile Personalizing marketing campaigns and website experiences Automating customer journeys Predicting customer behavior and needs Optimizing marketing performance

✅ Best For

  • Using predictive analytics to identify the next best offer for a customer
  • Creating automated, multi-step customer journeys that adapt in real time
  • Personalizing website content for anonymous and known visitors

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Small businesses with simple marketing needs
  • Standalone product analytics

🏆 Alternatives

Salesforce Marketing Cloud Adobe Experience Cloud Oracle CX Marketing

Offers more advanced analytics and AI capabilities than many other marketing clouds.

💻 Platforms

Web Mobile Email Social Offline

✅ Offline Mode Available

🔌 Integrations

SAS Viya Various data sources (cloud and on-premises) Third-party marketing applications

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (All plans tier)

🔒 Compliance & Security

✓ SOC 2 ✓ HIPAA ✓ BAA Available ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 ✓ ISO 27001 ✓ FedRAMP ✓ HIPAA

💰 Pricing

Contact for pricing

Free tier: NA

Visit SAS Customer Intelligence 360 Website →

🔄 Similar Tools in Customer Analytics

Amplitude

A product intelligence platform that helps teams understand user behavior and build better products....

Contact

Mixpanel

An event-based analytics platform for web and mobile applications, offering insights into user inter...

$20.00/mo

Heap

A digital insights platform that automatically captures and organizes all customer behavioral data....

Contact

FullStory

A platform that captures all user interaction data to enable high-fidelity session replay and analys...

Contact

Hotjar

A product experience insights tool that provides behavior analytics and feedback data....

$32.00/mo

Contentsquare

A platform that helps businesses understand and improve the digital customer experience....

Contact