Salesforce Data Cloud
Unlock the power of your customer data.
Overview
Salesforce Data Cloud is a customer data platform (CDP) that unifies all your customer data to create a single source of truth. It allows businesses to connect, harmonize, and activate customer data from any source in real time. This unified data powers AI, analytics, and automation across the entire Salesforce Customer 360 platform.
✨ Key Features
- Data Ingestion and Unification
- Identity Resolution
- Real-time Segmentation
- Integration with Salesforce Ecosystem
- AI-powered Insights (Einstein)
🎯 Key Differentiators
- Deep, native integration with the entire Salesforce Customer 360 platform.
- Real-time data harmonization and activation.
- Serves as the data fabric for Salesforce's enterprise AI strategy.
Unique Value: Unifies all customer data in real time to power a single source of truth across the entire Salesforce platform, enabling more intelligent and personalized customer engagement.
🎯 Use Cases (4)
✅ Best For
- Combining customer data from sales, service, and marketing clouds to create a unified profile.
- Building real-time audience segments for personalized email and ad campaigns.
- Powering Einstein AI with unified data to generate predictive insights.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not invested in the Salesforce ecosystem
- Simple data aggregation needs
🏆 Alternatives
Offers unparalleled integration with other Salesforce products, making it the default choice for heavy Salesforce users. Other CDPs may offer more neutrality and flexibility for non-Salesforce stacks.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Premier Success Plan tier)
🔒 Compliance & Security
💰 Pricing
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