Northbeam
The Marketing Attribution Platform for E-commerce.
Overview
Northbeam is a marketing attribution platform built for e-commerce brands. It uses a proprietary machine learning model to provide a more accurate and complete picture of marketing performance. Northbeam helps brands understand their customer journeys, optimize their ad spend, and make data-driven decisions to drive growth.
✨ Key Features
- Machine Learning Attribution Model
- Customer Journey Mapping
- LTV and Cohort Analysis
- Creative Reporting
- Custom Dashboards
- Server-Side Tracking
🎯 Key Differentiators
- Proprietary machine learning attribution model.
- Focus on providing a single source of truth for marketing data.
- Strong data science and engineering team.
Unique Value: Provides e-commerce brands with a more accurate and reliable understanding of their marketing performance, enabling them to make smarter decisions and grow more profitably.
🎯 Use Cases (5)
✅ Best For
- Accurately attributing sales to the correct marketing channels in a post-iOS 14 world.
- Identifying the most profitable customer acquisition channels.
- Understanding the impact of different ad creatives on conversion rates.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Non-e-commerce businesses.
- Companies not using Shopify.
- Businesses looking for a free or low-cost attribution tool.
🏆 Alternatives
Offers a more sophisticated and data-science-driven approach to attribution compared to tools that rely on standard, rules-based models.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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