Neustar MarketShare
Unified Marketing Analytics.
Overview
Neustar MarketShare is a unified marketing analytics platform that helps enterprise brands measure and optimize their marketing performance. It combines marketing mix modeling (MMM), multi-touch attribution (MTA), and other advanced analytics to provide a holistic view of marketing's impact on sales. The platform is designed to help CMOs and their teams make strategic decisions about budget allocation and marketing strategy.
✨ Key Features
- Marketing Mix Modeling (MMM)
- Multi-Touch Attribution (MTA)
- Unified Measurement
- Scenario Planning and Forecasting
- Cross-Channel Optimization
- TV Attribution
🎯 Key Differentiators
- Unified measurement approach combining MMM and MTA.
- Strong focus on strategic decision-making for the C-suite.
- Deep expertise in offline and traditional media measurement.
Unique Value: Provides a comprehensive and trusted view of marketing performance, enabling enterprise brands to make confident, data-driven decisions that drive growth.
🎯 Use Cases (5)
✅ Best For
- Optimizing multi-billion dollar marketing budgets for Fortune 500 companies.
- Understanding the interplay between online and offline marketing channels.
- Forecasting the sales impact of different marketing scenarios.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small and medium-sized businesses.
- Companies with small marketing budgets.
- Organizations looking for a simple, self-serve analytics tool.
🏆 Alternatives
Offers a more holistic and strategic solution than point solutions that only focus on digital attribution or traditional media measurement.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
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