Indicative
Customer Journey Analytics for the Modern Data Stack.
Overview
Indicative, now part of mParticle, is a customer journey analytics platform designed for businesses with a modern data stack. It connects directly to data warehouses like BigQuery, Snowflake, and Redshift, allowing teams to analyze their existing data without the need for new tracking or SDKs. It provides powerful tools like multipath funnels and cohort analysis to understand complex user behavior.
✨ Key Features
- Connects directly to data warehouses
- Multipath Funnel Analysis
- Cohort Analysis
- User Segmentation
- No-SDK approach
- Customer Journey Analysis
🎯 Key Differentiators
- Connects directly to a company's data warehouse (no SDK required)
- Powerful multipath funnel and customer journey analysis capabilities
- Designed for the modern data stack
Unique Value: Unlocks the value of your existing data warehouse by providing a powerful, self-serve analytics interface for business users to understand the complete customer journey.
🎯 Use Cases (5)
✅ Best For
- Analyzing the entire customer lifecycle by querying data directly from a data warehouse
- Building complex funnels to see all the different paths users take to conversion
- Enabling marketing teams to answer their own questions without writing SQL
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies without a centralized data warehouse
- Real-time session replay or error tracking
🏆 Alternatives
Eliminates the need for third-party tracking and data silos by working directly with a company's single source of truth in their data warehouse.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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