Funnel.io
The Marketing Data Hub.
Overview
Funnel.io is a marketing data platform that helps marketers automate the process of collecting, cleaning, and mapping their data from all their marketing and advertising platforms. It provides a single source of truth for marketing data, which can then be fed into any BI tool, data warehouse, or dashboard for analysis and reporting. While not strictly an attribution tool, it is a foundational component for building attribution models.
✨ Key Features
- Data Collection from 500+ Sources
- Data Transformation and Mapping
- Automated Data Updates
- Data Warehousing
- Data Export to BI Tools
- Marketing Mix Modeling
🎯 Key Differentiators
- Extensive library of marketing data connectors.
- User-friendly interface for data transformation.
- Focus on serving the needs of marketers.
Unique Value: Frees up marketers' time from manual data collection and preparation, enabling them to focus on analysis and optimization.
🎯 Use Cases (5)
✅ Best For
- Automating the collection of data from hundreds of ad accounts into a single dashboard.
- Creating a clean and reliable marketing dataset for analysis in a BI tool.
- Harmonizing data from different platforms with different naming conventions.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses looking for an out-of-the-box attribution solution.
- Organizations that do not use a BI tool or data warehouse.
- Companies with very simple data collection needs.
🏆 Alternatives
Offers a more marketer-friendly and comprehensive solution for marketing data integration compared to general-purpose ETL tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Limited to 3 data sources and 1 destination.
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